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SCHOLARSHIP EXAM FOR ACCOUNTING
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Welcome to your
ACCOUNTING SCHOLARSHIP EXAM
NAME
NUMBER
E-MAIL ID
1.
What is the primary purpose of digital marketing?
To design software
To promote products and services using digital platforms
To repair computers
To manage hardware systems
None
2.
Which of the following is considered a digital platform?
Newspaper
Billboard
Search engine
Magazine
None
3.
What is a search engine used for?
Storing files
Designing websites
Finding information on the internet
Sending emails
None
4.
Which device is most commonly used for online marketing activities today?
Printer
Smartphone
Scanner
Projector
None
5.
What is a website?
A computer application
A collection of related web pages available online
A social media profile
A software program
None
6.
What does SEO stand for in digital marketing?
Search Engine Optimization
Software Engine Operation
System Enhancement Option
Search Engine Office
None
7.
Why is SEO important?
To increase website speed
To improve website visibility in search engines
To reduce hosting cost
To create logos
None
8.
Which of the following is a social media platform used for marketing?
Google Docs
Instagram
MS Excel
Windows
None
9.
What is online advertising?
Advertising through newspapers
Advertising through radio
Advertising using internet-based platforms
Advertising through printed posters
None
10.
What is the main purpose of business email communication?
Entertainment
Official and professional communication
Gaming
File programming
None
11.
What is a keyword in digital marketing?
A secret code
A word or phrase users search online
A website URL
A software command
None
12.
Which Google tool is mainly used to run paid advertisements?
Google Analytics
Google Ads
Google Search Console
Google Drive
None
13.
What type of content is commonly used in digital marketing?
Only text
Only images
Text, images, and videos
Hardware data
None
14.
What is the main goal of social media marketing for businesses?
Personal networking
Customer engagement and brand awareness
Software updates
Data storage
None
15.
What is a domain name?
Website address
Hosting plan
Email software
Server location
None
16.
What is web hosting?
Website promotion
Space used to store website files online
Social media management
Content writing
None
17.
Which tool helps analyze website traffic and user behavior?
Google Forms
Google Analytics
Google Maps
Google Slides
None
18.
What does IT stand for?
Internet Tools
Information Technology
Intelligent Techniques
Integrated Technology
None
19.
Which basic skill is helpful before learning digital marketing?
Advanced programming
Basic computer and internet usage
Electrical knowledge
Mechanical skills
None
20.
Digital marketing activities mainly depend on which factor?
Print media
Internet connectivity
Television broadcasting
None
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